A branded post generator that gives a comic book and games shop hundreds of ready-to-share posts, plus a custom Shopify storefront built around comics, cards, toys and games.
Haven for Heroes is a comic book and games shop at 34-36 Front Street in Port Jervis, New York, open since 2014 with the tagline "where everyone is a hero". Like most local shops, its best marketing is its community, and that lives on social media.
Running a shop leaves little time to dream up something to post every day, and generic stock content does not sound like a comic shop. The shop also needed a store that felt like the shop: loud, friendly and easy to browse. The goal was to make posting easy and on brand, and to put the whole shop online in its own style.
A web app that shows 12 on-brand post cards at a time and refreshes with one click. Cards can be filtered by category, marked as used or disliked, edited, or created from scratch.
Shop-specific copy across ten categories: Buying Tips, Selling Tips, Shop Life, We Buy, Grading, Collector Wisdom, Shop Tips, Shop News, Comic Knowledge and Holidays.
The shop mascot in four poses, each with multiple hats, placed on cards with speech bubbles for a comic-panel look. Every card exports as an image sized for social feeds.
A bold comic-book look with a hero built around the shop's logo and new releases, an announcement ticker, a trust bar, and "Pick your aisle" categories for comics, trading cards, toys, videogames, merch and dead media.
New-this-week and new-arrivals rows with publisher and price labels, a "Join the pull list" newsletter signup, and a Sell to Us page with a three-step "bring it in, we appraise it, walk out with cash" flow.
Posting stopped being a blank-page problem: the shop opens one tool and picks from hundreds of cards written for how a comic shop actually talks. The storefront carries the same colors and mascot, so the social posts and the shop look like one brand.
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