A national SEO campaign that took a direct-to-garment printer from the middle of the pack to the top of search for its core keywords.
Contract DTG is an Erie, Pennsylvania apparel printer offering direct-to-garment (DTG) and silk screen fulfillment, along with DTF, embroidery and more, for brands and resellers.
The goal was to boost sales and become the main authority in the DTG (direct to garment) industry. Going after national keywords is hard, so the campaign needed careful keyword research, new content and steady trust-building from other sites.
National keyword research was performed and presented to the client first, so the campaign targeted the right "dtg print" phrases.
A new page of content was created, approved and implemented on different pages of the site to support the target keywords.
11 custom offsite blogs were published to build authority and links.
81 offsite industry engagements helped establish additional trust month over month.
36 business directory submissions and 72 website bookmark submissions widened the site's footprint.
In total, 245 SEO activities were completed, with continued focus on more competitive keywords and additional areas.
Figures from the Contract DTG SEO case study (campaign started 2/17/2021).
| Keyword phrase | Start | Current |
|---|---|---|
| dtg print shirts | 36 | 2 |
| dtg print t shirts | 28 | 2 |
| dtg printing on demand | 23 | 4 |
| wholesale screen print provider | 30 | 1 |
| wholesale screen printing provider | 51 | 2 |
Search ranking position at the start of the campaign and at the time of the report. Lower is better.
The campaign produced a significant increase in rankings, traffic and backlinks, and gave Contract DTG a stronger foothold in a competitive national market.
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