A new store with an interactive design tool, real-time preview and a mobile-first checkout, replacing a site built on a dying CMS.
My Custom T-Shirt is an Erie, Pennsylvania custom apparel business that has been printing online orders for over ten years, with no minimum order and most orders able to ship in as little as 48 hours.
The previous site was outdated and built on a dying content management system, but the business still needed to keep selling online and make designing a shirt easy.
A video hero with the promise "your wildest dreams printed on a t-shirt" and a Design Now button, so customers go straight into the design tool.
Customers can upload images, add text and start from design templates, with a real-time preview of the result.
Featured products, from premium unisex and ladies tees to Gildan long and short sleeves, each with a Design Now button, plus a wider range of hoodies, polos, tank tops and more.
Support for direct-to-garment (DTG) and screen printing, with a dedicated DTG printing page and a local Erie page.
An interface designed for phones first, since many customers design and order on mobile, with a cart, shipping policy and customer service pages.
Results as reported by Modularity Networks. The client also reported a significant increase in online sales and reaching new markets. The 48-hour figure is stated on the live site.
Ordering got easier, more customers finished their orders, and the business reached markets that were previously out of range.
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